About lines

Media trust through radical transparency

Pressland is the first comprehensive map of the global media supply chain, built to restore public trust.
Today's Trust Crisis
In a time of deepening public cynicism and confusion, journalism needs new tools for rebuilding trust and fighting misinformation.
A Pioneering Platform
Pressland is building the only blockchain-based map of the global media supply chain to advance transparency and bring a new level of openness to the industry.
Respecting Privacy
Built by journalists, Pressland believes the goal of transparency can be advanced while respecting and reinforcing the privacy of media workers.
IMDb for Media
Pressland will accurately catalog in real-time the work of reporters, editors, producers and other content-creators — an Internet Movie Database for the media.

Media as a Supply Chain

As consumers, we demand accountability from everyone who puts food on our table. Why should media consumption be any different?

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Writing and Reporting
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Factchecking
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Social Media & Syndication
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Newspapers, Magazines, Websites & Apps
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Writing and Reporting
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Production Software
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Factchecking
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Social Media & Syndication
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Newspapers, Magazines, Websites & Apps
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Production
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Raw Product
Factories
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Quality Assurance
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Consumer Product
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Retail
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Quality Assurance
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Retail

Our Principles

Magnifying glass
The future of media is radically transparent
To regain the public’s trust, the media must pull aside the curtain and let the sun shine into the production process.
Media
Trust equals data plus context
Bylines are not enough. Trust starts with transparency, but it's ultimately earned through context.
Account
Protect privacy above all else
Transparency has its limits; we err on the side of privacy and personal data ownership.
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No hiding behind algorithms
Pressland is itself transparent; the strength of our data rests on it being accurate, transparent and auditable.
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Why Blockchain?

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We’re mapping a very complicated global supply chain in real-time. Blockchain technology, it turns out, is perfect for this task.
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Unique ERC-721 non-fungible tokens (NFTs) are designed to protect data ownership, ensuring complete control over one's coverage on Pressland.
02
Using a distributed ledger, we can cryptographically store sensitive information without sacrificing transparency.
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Tomorrow's decentralized media platforms will find it easier to work with partners whose tech stacks feature blockchain technology.
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Because their data is stored on a decentralized network, members of the media have instant access to everything we've collected and published.
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Building on blockchain leaves open the possibility of creating our own transactional currency, which can then be used to incentivize a global community of analysts and factcheckers.
01
We’re mapping a very complicated global supply chain in real-time. Blockchain technology, it turns out, is perfect for this task.
02
Using a distributed ledger, we can cryptographically store sensitive information without sacrificing transparency.
03
Because their data is stored on a decentralized network, members of the media have instant access to everything we've collected and published.
04
Unique ERC-721 non-fungible tokens (NFTs) are designed to protect data ownership, ensuring complete control over one's coverage on Pressland.
05
Tomorrow's decentralized media platforms will find it easier to work with partners whose tech stacks feature blockchain technology.
06
Building on blockchain leaves open the possibility of creating our own transactional currency, which can then be used to incentivize a global community of analysts and factcheckers.

Team

Jeff

Jeff Koyen

Founder & CEO

Jeff Koyen is an award-winning investigative journalist, editorial director, content strategist and entrepreneur.
Alex

Alexander Zaitchik

Editorial Director

Alexander Zaitchik is a journalist, editor and author with more than 20 years’ experience working on both sides of the editing desk. He has lived and worked throughout the U.S., Latin America, South Asia, Russia and Eastern Europe. He is the author of two books on politics and the media.
Nicholas

Nicholas Zaillian

Chief Technology Officer

Nicholas Zaillian is a New York-based software developer and consultant. He writes on topics relating to software development, management and philosophy at hackernotes.io. Over the past decade, he's helped many of New York’s fastest-growing startups develop infrastructure and scale their teams.
Daniel sieberg md 3

Daniel Sieberg

Strategic Advisor

Daniel Sieberg is a strategy specialist, entrepreneur, xGoogler, former science and technology correspondent at ABC News, CBS News and CNN, former reporter at the Vancouver Sun and author of The Digital Diet.
Neena

Neena Koyen

Head of Communications

A Cannes Lions Grand Prix winner who's held senior-level positions at Refinery 29, McCann Worldgroup and Viacom, Neena Koyen specializes in developing internal and outward-facing strategies for executives and brands at Fortune 100 and 500 companies.
Alissa

Alissa Fleck

Associate Editor

Alissa Fleck is a Brooklyn-based reporter and editor who specializes in finance, advertising and media.
Peter

Peter S. Green

Media Strategist

Peter S. Green is a veteran journalist who's written on everything from wars and hurricanes to politics, drought and the economy. A former foreign correspondent for the International Herald Tribune, he covered Central and Eastern Europe for the New York Times and has been an editor and reporter at the New York Post, Bloomberg News and Crain's New York Business.

Advisors

Jason

Jason Flores-Williams

Civil Rights Attorney

Jason Flores-Williams is a civil-rights and civil-liberties attorney with a long track record of defending the Constitutional rights of activists and journalists. His high-profile cases include Anonymous vs. Steubenville, in which he quashed spurious subpoenas against journalists and drew attention to this growing trend among prosecutors.
Reed

Reed Korach

Blockchain Consultant

Reed Korach is a recognized expert in public blockchains and token design. An early adopter of blockchain technology, Reed has been working in the blockchain space for several years. He also advises 0Chain, the world's fastest enterprise-grade blockchain.
Brentin

Brentin Mock

Journalist

Brentin Mock is a veteran journalist currently on staff at CityLab, a publication of The Atlantic. He started his career at the Pittsburgh City Paper in the early 2000s, and has written investigative features for The American Prospect, Grist, The Nation, Next American City, Pacific Standard and ColorLines, among others.
David

David Holthouse

Documentarian

David Holthouse is a journalist and researcher with a hard-won expertise on the subject of privacy and journalism. He spent a decade as senior staff writer at Intelligence Report and he's written for HBO documentary projects and This American Life.

Partners

Want to work with us? Email.
A nonprofit organization that educates the public through a diverse array of independent media projects and programs, IMI advises Pressland on media ethics and transparency.
The leading community of freelance writers and journalists. Study Hall and Pressland are working together to promote collaboration over competition in media.
Superset is a technology consultancy and product studio specializing in product strategy, application implementation and infrastructure, and full-stack development.
An award-winning, multi-disciplinary creative agency, GrandArmy is responsible for Pressland’s brand identity.
Membit is a geolocative photo sharing app that allows pictures to be placed and viewed in the exact location they were captured. Pressland will help establish journalistic integrity on the platform.
Leading NYC-based communications firm, helping spread the news about Pressland.
As Pressland's parent company, 360 Blockchain Inc. (CSE: $CODE) provides capital support, as well as legal counsel, accounting, investor relations and growth planning.
Pressland’s enterprise platform will receive priority placement when Blockchain Ranker launches as the industry's best source for blockchain research.
The world-class engineering team that's building this radically new blockchain architecture is also available to Pressland.
In the event of a Pressland token sale, it will receive priority promotion to ICORanker’s community of investors.
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News-to-Table is a Pressland publication covering trust and transparency in media. It is updated weekly with articles and interviews that explore changing expectations and norms at every stage of the journalism supply chain, from transparency in the production process, to verification of identity and origin.